ESG AND ITS RELATIONSHIP WITH THE BRAND FROM THE MANAGER ́S PERSPECTIVE
This study analyzed the relationship between Environmental, Social, and Governance (ESG) practices and brand perception from managers' perspectives in large Brazilian companies using an exploratory qualitative method involving in-depth interviews with fifteen senior leaders operating in the retail,...
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| Publicat a: | Revista Pensamento Contemporâneo em Administração |
|---|---|
| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Federal Fluminense
2025
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=441782241004 https://www.redalyc.org/journal/4417/441782241004/ https://www.redalyc.org/journal/4417/441782241004/html/ https://www.redalyc.org/journal/4417/441782241004/441782241004.epub https://www.redalyc.org/journal/4417/441782241004/movil |
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