GEOGRAPHICAL INDICATION AS A STRATEGIC BRAND RESOURCE IN THE WINE SECTOR IN RIO GRANDE DO SUL/BRAZIL

Purpose: Geographical indications (GIs) are considered a type of brand that is shared by companies in the same sector in order to highlight the origin of a product and have its quality recognized. They have been widely used in the wine sector. This study aims to verify whether geographical indicati...

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I publikationen:	Revista de Administração da Universidade Federal de Santa Maria
Huvudupphov:	Virginia Aparecida Castro, Marina Lourenção, Janaina de Moura Engracia Giraldi
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Universidade Federal de Santa Maria 2021
Ämnen:	Administración y Contabilidad
Länkar:	https://www.redalyc.org/articulo.oa?id=273468107003 https://www.redalyc.org/journal/2734/273468107003/ https://www.redalyc.org/journal/2734/273468107003/html/ https://www.redalyc.org/journal/2734/273468107003/273468107003.epub https://www.redalyc.org/journal/2734/273468107003/movil
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