The role played by country knowledge and product familiarity in the country-of-origin effect: a study on Brazilian Beef in Europe
This study has sought to identify the influence of the image of Brazil on the European consumers’ attitudes towards Brazilian beef, a phenomenon known as the country-of-origin effect. By applying a survey on four European countries (Ireland, England, Germany and France), it was found a low level of...
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| Pubblicato in: | Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Portal Universia S.A.
2012
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=511851334003 |
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