A theoretical study on country brand and its management
This paper presents a theoretical study that seeks to clarify the concept of country brand, differentiating it from country image and country-of-origin effect, and looking in detail at its management, exploring its complexity and differences in relation to brand management of products and services....
Gespeichert in:
| Veröffentlicht in: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Escola Superior de Propaganda e Marketing
2018
|
| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=557559405002 https://www.redalyc.org/journal/5575/557559405002/ https://www.redalyc.org/journal/5575/557559405002/html/ https://www.redalyc.org/journal/5575/557559405002/557559405002.epub https://www.redalyc.org/journal/5575/557559405002/movil |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|