Country of origin effect: a study with Brazilian consumers in the luxury market
This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin effect, we conducted an empirical study in which 329...
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| Publicado no: | BBR - Brazilian Business Review |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
FUCAPE Business School
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=123056181003 https://www.redalyc.org/journal/1230/123056181003/ https://www.redalyc.org/journal/1230/123056181003/html/ https://www.redalyc.org/journal/1230/123056181003/123056181003.epub https://www.redalyc.org/journal/1230/123056181003/movil |
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