Country of origin effect: a study with Brazilian consumers in the luxury market
This study aimed to verify the extent of the influence of the country of origin in the decision to purchase a product when considering a number of other attributes such as brand, price, warranty and store. In order to verify this country of origin effect, we conducted an empirical study in which 329...
保存先:
| 出版年: | BBR - Brazilian Business Review |
|---|---|
| 主要な著者: | , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
FUCAPE Business School
2018
|
| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=123056181003 https://www.redalyc.org/journal/1230/123056181003/ https://www.redalyc.org/journal/1230/123056181003/html/ https://www.redalyc.org/journal/1230/123056181003/123056181003.epub https://www.redalyc.org/journal/1230/123056181003/movil |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|