A theoretical study on country brand and its management
This paper presents a theoretical study that seeks to clarify the concept of country brand, differentiating it from country image and country-of-origin effect, and looking in detail at its management, exploring its complexity and differences in relation to brand management of products and services....
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| Prif Awduron: | , |
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Escola Superior de Propaganda e Marketing
2018
|
| Pynciau: | |
| Mynediad Ar-lein: | https://www.redalyc.org/articulo.oa?id=557559405002 https://www.redalyc.org/journal/5575/557559405002/ https://www.redalyc.org/journal/5575/557559405002/html/ https://www.redalyc.org/journal/5575/557559405002/557559405002.epub https://www.redalyc.org/journal/5575/557559405002/movil |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|