A theoretical study on country brand and its management
This paper presents a theoretical study that seeks to clarify the concept of country brand, differentiating it from country image and country-of-origin effect, and looking in detail at its management, exploring its complexity and differences in relation to brand management of products and services....
保存先:
| 出版年: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| 主要な著者: | , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Escola Superior de Propaganda e Marketing
2018
|
| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=557559405002 https://www.redalyc.org/journal/5575/557559405002/ https://www.redalyc.org/journal/5575/557559405002/html/ https://www.redalyc.org/journal/5575/557559405002/557559405002.epub https://www.redalyc.org/journal/5575/557559405002/movil |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|