GEOGRAPHICAL INDICATION AS A STRATEGIC BRAND RESOURCE IN THE WINE SECTOR IN RIO GRANDE DO SUL/BRAZIL
Purpose: Geographical indications (GIs) are considered a type of brand that is shared by companies in the same sector in order to highlight the origin of a product and have its quality recognized. They have been widely used in the wine sector. This study aims to verify whether geographical indicati...
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| Publicado en: | Revista de Administração da Universidade Federal de Santa Maria |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidade Federal de Santa Maria
2021
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=273468107003 https://www.redalyc.org/journal/2734/273468107003/ https://www.redalyc.org/journal/2734/273468107003/html/ https://www.redalyc.org/journal/2734/273468107003/273468107003.epub https://www.redalyc.org/journal/2734/273468107003/movil |
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