ESG AND ITS RELATIONSHIP WITH THE BRAND FROM THE MANAGER ́S PERSPECTIVE
This study analyzed the relationship between Environmental, Social, and Governance (ESG) practices and brand perception from managers' perspectives in large Brazilian companies using an exploratory qualitative method involving in-depth interviews with fifteen senior leaders operating in the retail,...
שמור ב:
| הוצא לאור ב: | Revista Pensamento Contemporâneo em Administração |
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| Principais autores: | , , , |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Universidade Federal Fluminense
2025
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| נושאים: | |
| גישה מקוונת: | https://www.redalyc.org/articulo.oa?id=441782241004 https://www.redalyc.org/journal/4417/441782241004/ https://www.redalyc.org/journal/4417/441782241004/html/ https://www.redalyc.org/journal/4417/441782241004/441782241004.epub https://www.redalyc.org/journal/4417/441782241004/movil |
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