ELECTRONIC TECHNICAL ASSISTANCE SERVICES QUALITY: MEDIATION ROLE OF BRAND IMAGE AND SATISFACTION ON REPURCHASE INTENTION

Purpose This study analyzed the relationship between the perceived quality of electronic equipment technical assistance services with the intention of repurchasing, with the serial mediation model of satisfaction and brand image. Design/methodology/approach A quantitative research of a described c...

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Vydáno v:	Revista de Administração da Universidade Federal de Santa Maria
Hlavní autoři:	Renan Araújo Vieira, Edvan Cruz Aguiar, Marconi Freitas da Costa, Manoela Costa Policarpo
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universidade Federal de Santa Maria 2022
Témata:	Administración y Contabilidad
On-line přístup:	https://www.redalyc.org/articulo.oa?id=273473587006 https://www.redalyc.org/journal/2734/273473587006/ https://www.redalyc.org/journal/2734/273473587006/html/ https://www.redalyc.org/journal/2734/273473587006/273473587006.epub https://www.redalyc.org/journal/2734/273473587006/movil
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