ELECTRONIC TECHNICAL ASSISTANCE SERVICES QUALITY: MEDIATION ROLE OF BRAND IMAGE AND SATISFACTION ON REPURCHASE INTENTION

Purpose This study analyzed the relationship between the perceived quality of electronic equipment technical assistance services with the intention of repurchasing, with the serial mediation model of satisfaction and brand image. Design/methodology/approach A quantitative research of a described c...

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গ্রন্থ-পঞ্জীর বিবরন

প্রকাশিত:	Revista de Administração da Universidade Federal de Santa Maria
প্রধান লেখক:	Renan Araújo Vieira, Edvan Cruz Aguiar, Marconi Freitas da Costa, Manoela Costa Policarpo
বিন্যাস:	Artigo
ভাষা:	Inglês
প্রকাশিত:	Universidade Federal de Santa Maria 2022
বিষয়গুলি:	Administración y Contabilidad
অনলাইন ব্যবহার করুন:	https://www.redalyc.org/articulo.oa?id=273473587006 https://www.redalyc.org/journal/2734/273473587006/ https://www.redalyc.org/journal/2734/273473587006/html/ https://www.redalyc.org/journal/2734/273473587006/273473587006.epub https://www.redalyc.org/journal/2734/273473587006/movil
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