ELECTRONIC TECHNICAL ASSISTANCE SERVICES QUALITY: MEDIATION ROLE OF BRAND IMAGE AND SATISFACTION ON REPURCHASE INTENTION

Purpose This study analyzed the relationship between the perceived quality of electronic equipment technical assistance services with the intention of repurchasing, with the serial mediation model of satisfaction and brand image. Design/methodology/approach A quantitative research of a described c...

Cijeli opis

Bibliografski detalji

Izdano u:	Revista de Administração da Universidade Federal de Santa Maria
Glavni autori:	Renan Araújo Vieira, Edvan Cruz Aguiar, Marconi Freitas da Costa, Manoela Costa Policarpo
Format:	Artigo
Jezik:	Inglês
Izdano:	Universidade Federal de Santa Maria 2022
Teme:	Administración y Contabilidad
Online pristup:	https://www.redalyc.org/articulo.oa?id=273473587006 https://www.redalyc.org/journal/2734/273473587006/ https://www.redalyc.org/journal/2734/273473587006/html/ https://www.redalyc.org/journal/2734/273473587006/273473587006.epub https://www.redalyc.org/journal/2734/273473587006/movil
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!