BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE
This research is aimed to partially and simultaneously examine the influence of brand equity element towards repurchasing intention of Nokia cell phones in Surabaya through the customer value. The populations of this research are the entire Nokia cell phones customers in Surabaya. The numbers of pop...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2013-03-01
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| মালা: | Manajemen dan Bisnis |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.journalmabis.org/mabis/article/view/8 |
| ট্যাগগুলো: |
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