BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE
This research is aimed to partially and simultaneously examine the influence of brand equity element towards repurchasing intention of Nokia cell phones in Surabaya through the customer value. The populations of this research are the entire Nokia cell phones customers in Surabaya. The numbers of pop...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2013-03-01
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| coleção: | Manajemen dan Bisnis |
| Assuntos: | |
| Acesso em linha: | https://www.journalmabis.org/mabis/article/view/8 |
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