ELECTRONIC TECHNICAL ASSISTANCE SERVICES QUALITY: MEDIATION ROLE OF BRAND IMAGE AND SATISFACTION ON REPURCHASE INTENTION

Purpose This study analyzed the relationship between the perceived quality of electronic equipment technical assistance services with the intention of repurchasing, with the serial mediation model of satisfaction and brand image. Design/methodology/approach A quantitative research of a described c...

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Bibliografiset tiedot

Julkaisussa:	Revista de Administração da Universidade Federal de Santa Maria
Päätekijät:	Renan Araújo Vieira, Edvan Cruz Aguiar, Marconi Freitas da Costa, Manoela Costa Policarpo
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Universidade Federal de Santa Maria 2022
Aiheet:	Administración y Contabilidad
Linkit:	https://www.redalyc.org/articulo.oa?id=273473587006 https://www.redalyc.org/journal/2734/273473587006/ https://www.redalyc.org/journal/2734/273473587006/html/ https://www.redalyc.org/journal/2734/273473587006/273473587006.epub https://www.redalyc.org/journal/2734/273473587006/movil
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