ELECTRONIC TECHNICAL ASSISTANCE SERVICES QUALITY: MEDIATION ROLE OF BRAND IMAGE AND SATISFACTION ON REPURCHASE INTENTION

Purpose This study analyzed the relationship between the perceived quality of electronic equipment technical assistance services with the intention of repurchasing, with the serial mediation model of satisfaction and brand image. Design/methodology/approach A quantitative research of a described c...

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Bibliografiske detaljer

Udgivet i:	Revista de Administração da Universidade Federal de Santa Maria
Principais autores:	Renan Araújo Vieira, Edvan Cruz Aguiar, Marconi Freitas da Costa, Manoela Costa Policarpo
Format:	Artigo
Sprog:	Inglês
Udgivet:	Universidade Federal de Santa Maria 2022
Fag:	Administración y Contabilidad
Online adgang:	https://www.redalyc.org/articulo.oa?id=273473587006 https://www.redalyc.org/journal/2734/273473587006/ https://www.redalyc.org/journal/2734/273473587006/html/ https://www.redalyc.org/journal/2734/273473587006/273473587006.epub https://www.redalyc.org/journal/2734/273473587006/movil
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