PRICE LEVEL AND BRAND KNOWLEDGE AND ITS EFFECTS ON PURCHASE BEHAVIOR
Purpose: this study aims to examine the impacts of price levels, high level vs. low level, associated to a known brand vs. an unknown brand over fairness perception, symbolism quality and purchase intention.Design/methodology/approach: one pre-experiment is conducted with a 2 (high price level vs....
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| Publicado no: | Revista de Administração da Universidade Federal de Santa Maria |
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| Principais autores: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Federal de Santa Maria
2021
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=273469809009 https://www.redalyc.org/journal/2734/273469809009/ https://www.redalyc.org/journal/2734/273469809009/html/ https://www.redalyc.org/journal/2734/273469809009/273469809009.epub https://www.redalyc.org/journal/2734/273469809009/movil |
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