Effects of Corporate Social Responsibility on consumer brand loyalty
Purpose: This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/metho...
Збережено в:
| Опубліковано в:: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Автори: | , , |
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Fundação Escola de Comércio Álvares Penteado
2019
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| Предмети: | |
| Онлайн доступ: | https://www.redalyc.org/articulo.oa?id=94768350001 https://www.redalyc.org/journal/947/94768350001/ https://www.redalyc.org/journal/947/94768350001/html/ https://www.redalyc.org/journal/947/94768350001/94768350001.epub https://www.redalyc.org/journal/947/94768350001/movil |
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