INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY
The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises ope-ra...
Zapisane w:
| Wydane w: | RAE - Revista de Administração de Empresas |
|---|---|
| Główni autorzy: | , , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Fundação Getulio Vargas
2015
|
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=155138402002 https://www.redalyc.org/journal/1551/155138402002/ https://www.redalyc.org/journal/1551/155138402002/html/ https://www.redalyc.org/journal/1551/155138402002/155138402002.epub https://www.redalyc.org/journal/1551/155138402002/movil |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
|