INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY
The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises ope-ra...
Αποθηκεύτηκε σε:
| Εκδόθηκε σε: | RAE - Revista de Administração de Empresas |
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| Κύριοι συγγραφείς: | , , , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Fundação Getulio Vargas
2015
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| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=155138402002 https://www.redalyc.org/journal/1551/155138402002/ https://www.redalyc.org/journal/1551/155138402002/html/ https://www.redalyc.org/journal/1551/155138402002/155138402002.epub https://www.redalyc.org/journal/1551/155138402002/movil |
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