INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY

The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises ope-ra...

全面介紹

書目詳細資料

發表在:	RAE - Revista de Administração de Empresas
Principais autores:	PEDRO LUCAS DE RESENDE MELO, FELIPE MENDES BORINI, MOACIR DE MIRANDA OLIVEIRA JR, RONALDO COUTO PARENTE
格式:	Artigo
語言:	Inglês
出版:	Fundação Getulio Vargas 2015
主題:	Administración y Contabilidad
在線閱讀:	https://www.redalyc.org/articulo.oa?id=155138402002 https://www.redalyc.org/journal/1551/155138402002/ https://www.redalyc.org/journal/1551/155138402002/html/ https://www.redalyc.org/journal/1551/155138402002/155138402002.epub https://www.redalyc.org/journal/1551/155138402002/movil
標簽:	添加標簽 沒有標簽, 成為第一個標記此記錄!