Brazilian Franchisors: Entry and Operation of Internationalized Franchise
This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating in Brazil and 31 Brazilian fran...
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| Publicado no: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Escola Superior de Propaganda e Marketing
2017
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=557561287002 https://www.redalyc.org/journal/5575/557561287002/ https://www.redalyc.org/journal/5575/557561287002/html/ https://www.redalyc.org/journal/5575/557561287002/557561287002.epub https://www.redalyc.org/journal/5575/557561287002/movil https://doi.org/10.18568/1980-4865.12316-30 |
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