Brazilian Franchisors: Entry and Operation of Internationalized Franchise
This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating in Brazil and 31 Brazilian fran...
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| Pubblicato in: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Escola Superior de Propaganda e Marketing
2017
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=557561287002 https://www.redalyc.org/journal/5575/557561287002/ https://www.redalyc.org/journal/5575/557561287002/html/ https://www.redalyc.org/journal/5575/557561287002/557561287002.epub https://www.redalyc.org/journal/5575/557561287002/movil https://doi.org/10.18568/1980-4865.12316-30 |
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