Brazilian Franchisors: Entry and Operation of Internationalized Franchise
This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating in Brazil and 31 Brazilian fran...
সংরক্ষণ করুন:
| প্রকাশিত: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| প্রধান লেখক: | , , |
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Escola Superior de Propaganda e Marketing
2017
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=557561287002 https://www.redalyc.org/journal/5575/557561287002/ https://www.redalyc.org/journal/5575/557561287002/html/ https://www.redalyc.org/journal/5575/557561287002/557561287002.epub https://www.redalyc.org/journal/5575/557561287002/movil https://doi.org/10.18568/1980-4865.12316-30 |
| ট্যাগগুলো: |
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