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Consumer Perceptions of Prescription and Over-the-Counter Drug Advertisements with Promotional Offers

Information on the effects of promotional offers in direct-to-consumer (DTC) prescription drug ads is limited. In two studies, we examined the effect of promotional offers (e.g., money-back guarantee) and ad type (creating prescription and OTC drug ads by varying the presence of benefit and risk inf...

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Pubblicato in:Health Mark Q
Autori principali: Aikin, Kathryn J., Sullivan, Helen W., O’Donoghue, Amie C., Betts, Kevin R.
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2016
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC8218607/
https://ncbi.nlm.nih.gov/pubmed/27841741
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/07359683.2016.1238262
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