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Consumer Perceptions of Prescription and Over-the-Counter Drug Advertisements with Promotional Offers
Information on the effects of promotional offers in direct-to-consumer (DTC) prescription drug ads is limited. In two studies, we examined the effect of promotional offers (e.g., money-back guarantee) and ad type (creating prescription and OTC drug ads by varying the presence of benefit and risk inf...
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| Publicado en: | Health Mark Q |
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| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
2016
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| Assuntos: | |
| Acceso en liña: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8218607/ https://ncbi.nlm.nih.gov/pubmed/27841741 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/07359683.2016.1238262 |
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