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Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions

BACKGROUND: Direct-to-consumer (DTC) promotion of prescription drugs can affect consumer behaviors and health outcomes, and Internet drug promotion is growing rapidly. Branded drug websites often capitalize on the multimedia capabilities of the Internet by using videos to emphasize drug benefits and...

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Bibliografski detalji
Izdano u:J Med Internet Res
Glavni autori: Sullivan, Helen W, O'Donoghue, Amie C, Gard Read, Jennifer, Amoozegar, Jacqueline B, Aikin, Kathryn J, Rupert, Douglas J
Format: Artigo
Jezik:Inglês
Izdano: JMIR Publications 2018
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC5801518/
https://ncbi.nlm.nih.gov/pubmed/29362205
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.7959
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