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Testimonials and Informational Videos on Branded Prescription Drug Websites: Experimental Study to Assess Influence on Consumer Knowledge and Perceptions

BACKGROUND: Direct-to-consumer (DTC) promotion of prescription drugs can affect consumer behaviors and health outcomes, and Internet drug promotion is growing rapidly. Branded drug websites often capitalize on the multimedia capabilities of the Internet by using videos to emphasize drug benefits and...

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Detalhes bibliográficos
Publicado no:J Med Internet Res
Main Authors: Sullivan, Helen W, O'Donoghue, Amie C, Gard Read, Jennifer, Amoozegar, Jacqueline B, Aikin, Kathryn J, Rupert, Douglas J
Formato: Artigo
Idioma:Inglês
Publicado em: JMIR Publications 2018
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5801518/
https://ncbi.nlm.nih.gov/pubmed/29362205
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.7959
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