Quality and psychosocial factors influencing purchase of orange‐fleshed sweetpotato bread

This 2018 study, conducted in six Tusky's supermarkets in Nairobi, Kenya, combined the Just‐About‐Right, Penalty and Mean‐End‐Chain analyses to examine the quality and psychosocial factors influencing the purchase of a novel bread made from orange‐fleshed sweet potato (OFSP), a biofortified cro...

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Detalles Bibliográficos
Publicado en:Int J Food Sci Technol
Main Authors: Okello, Julius Juma, Shiundu, Felix Mwala, Mwende, Janet, Lagerkvist, Carl Johan, Nyikal, Rose Adhiambo, Muoki, Penina, Mburu, John, Low, Jan, Hareau, Guy, Heck, Simon
Formato: Artigo
Idioma:Inglês
Publicado: John Wiley and Sons Inc. 2020
Assuntos:
Sweetpotato
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC7984082/
https://ncbi.nlm.nih.gov/pubmed/33776244
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/ijfs.14822
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