Quality and psychosocial factors influencing purchase of orange‐fleshed sweetpotato bread

This 2018 study, conducted in six Tusky's supermarkets in Nairobi, Kenya, combined the Just‐About‐Right, Penalty and Mean‐End‐Chain analyses to examine the quality and psychosocial factors influencing the purchase of a novel bread made from orange‐fleshed sweet potato (OFSP), a biofortified cro...

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Bibliografski detalji
Izdano u:Int J Food Sci Technol
Glavni autori: Okello, Julius Juma, Shiundu, Felix Mwala, Mwende, Janet, Lagerkvist, Carl Johan, Nyikal, Rose Adhiambo, Muoki, Penina, Mburu, John, Low, Jan, Hareau, Guy, Heck, Simon
Format: Artigo
Jezik:Inglês
Izdano: John Wiley and Sons Inc. 2020
Teme:
Sweetpotato
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7984082/
https://ncbi.nlm.nih.gov/pubmed/33776244
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/ijfs.14822
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