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Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
BACKGROUND: Sales promotion—the use of incentives to encourage patronage—is a staple of marketing communications in the health services industry. Sales promotion applications commonly used by health services organizations include free samples, free trials, coupons, contests, and loyalty programs. Th...
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| Publicado no: | BMC Health Serv Res |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491121/ https://ncbi.nlm.nih.gov/pubmed/32928193 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05601-y |
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