Wird geladen...
Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
BACKGROUND: Sales promotion—the use of incentives to encourage patronage—is a staple of marketing communications in the health services industry. Sales promotion applications commonly used by health services organizations include free samples, free trials, coupons, contests, and loyalty programs. Th...
Gespeichert in:
| Veröffentlicht in: | BMC Health Serv Res |
|---|---|
| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
BioMed Central
2020
|
| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491121/ https://ncbi.nlm.nih.gov/pubmed/32928193 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05601-y |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|