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Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
BACKGROUND: Sales promotion—the use of incentives to encourage patronage—is a staple of marketing communications in the health services industry. Sales promotion applications commonly used by health services organizations include free samples, free trials, coupons, contests, and loyalty programs. Th...
Αποθηκεύτηκε σε:
| Τόπος έκδοσης: | BMC Health Serv Res |
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| Κύριοι συγγραφείς: | , |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
BioMed Central
2020
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| Θέματα: | |
| Διαθέσιμο Online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491121/ https://ncbi.nlm.nih.gov/pubmed/32928193 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05601-y |
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