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Advertising in health and medicine: using mass media to communicate with patients
BACKGROUND: Advertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients. Although late to proliferate in the health services industry...
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| Publicado no: | BMC Health Serv Res |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491105/ https://ncbi.nlm.nih.gov/pubmed/32928190 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05599-3 |
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