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Advertising in health and medicine: using mass media to communicate with patients

BACKGROUND: Advertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients. Although late to proliferate in the health services industry...

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Bibliografiske detaljer
Udgivet i:BMC Health Serv Res
Main Authors: Elrod, James K., Fortenberry, John L.
Format: Artigo
Sprog:Inglês
Udgivet: BioMed Central 2020
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7491105/
https://ncbi.nlm.nih.gov/pubmed/32928190
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05599-3
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