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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix
BACKGROUND: When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct marketing represent tried and true pathways for establish...
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| Publicado no: | BMC Health Serv Res |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7490866/ https://ncbi.nlm.nih.gov/pubmed/32928207 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05604-9 |
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