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Marketing communications in health and medicine: perspectives from Willis-Knighton Health System

BACKGROUND: Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and medical establishments for growth and prosperity. Many conveyance mechanisms are at the disposal of healthcare providers, permitting numerous op...

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Detalhes bibliográficos
Publicado no:BMC Health Serv Res
Main Authors: Elrod, James K., Fortenberry, John L.
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7491116/
https://ncbi.nlm.nih.gov/pubmed/32928208
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05598-4
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