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Integrated marketing communications: a strategic priority in health and medicine
BACKGROUND: Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising, personal selling, sales promotion, public rel...
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| Publicat a: | BMC Health Serv Res |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BioMed Central
2020
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491104/ https://ncbi.nlm.nih.gov/pubmed/32928202 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05606-7 |
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