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Integrated marketing communications: a strategic priority in health and medicine

BACKGROUND: Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising, personal selling, sales promotion, public rel...

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Detalhes bibliográficos
Publicado no:BMC Health Serv Res
Main Authors: Elrod, James K., Fortenberry, John L.
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7491104/
https://ncbi.nlm.nih.gov/pubmed/32928202
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05606-7
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