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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences
BACKGROUND: Public relations—a marketing communications method involving the use of publicity and other unpaid promotional methods to deliver messages—historically has served as the communicative workhorse of the health services industry, representing the predominant pathway over many decades by whi...
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| Publicado no: | BMC Health Serv Res |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491107/ https://ncbi.nlm.nih.gov/pubmed/32928186 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05602-x |
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