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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences
BACKGROUND: Public relations—a marketing communications method involving the use of publicity and other unpaid promotional methods to deliver messages—historically has served as the communicative workhorse of the health services industry, representing the predominant pathway over many decades by whi...
Guardat en:
| Publicat a: | BMC Health Serv Res |
|---|---|
| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
BioMed Central
2020
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7491107/ https://ncbi.nlm.nih.gov/pubmed/32928186 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05602-x |
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