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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

BACKGROUND: Public relations—a marketing communications method involving the use of publicity and other unpaid promotional methods to deliver messages—historically has served as the communicative workhorse of the health services industry, representing the predominant pathway over many decades by whi...

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Dades bibliogràfiques
Publicat a:BMC Health Serv Res
Autors principals: Elrod, James K., Fortenberry, John L.
Format: Artigo
Idioma:Inglês
Publicat: BioMed Central 2020
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC7491107/
https://ncbi.nlm.nih.gov/pubmed/32928186
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-020-05602-x
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