A carregar...

Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis

The impact of complex environmental factors on consumer choices and preferences can be analyzed through the prism of consumer behavior analysis, whereas variations of marketing attributes and their impact on choice can be measured using conjoint analysis. Considering the case of the constantly growi...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Publicado no:Behav Anal
Main Authors: Sigurdsson, Valdimar, Vishnu Menon, R. G., Fagerstrøm, Asle
Formato: Artigo
Idioma:Inglês
Publicado em: Springer International Publishing 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6701217/
https://ncbi.nlm.nih.gov/pubmed/31976942
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0114-9
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!