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Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis
The impact of complex environmental factors on consumer choices and preferences can be analyzed through the prism of consumer behavior analysis, whereas variations of marketing attributes and their impact on choice can be measured using conjoint analysis. Considering the case of the constantly growi...
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| Publié dans: | Behav Anal |
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| Auteurs principaux: | , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Springer International Publishing
2017
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| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6701217/ https://ncbi.nlm.nih.gov/pubmed/31976942 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0114-9 |
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