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Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis
The impact of complex environmental factors on consumer choices and preferences can be analyzed through the prism of consumer behavior analysis, whereas variations of marketing attributes and their impact on choice can be measured using conjoint analysis. Considering the case of the constantly growi...
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| 出版年: | Behav Anal |
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| 主要な著者: | , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Springer International Publishing
2017
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6701217/ https://ncbi.nlm.nih.gov/pubmed/31976942 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s40614-017-0114-9 |
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