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BRAND PLACEMENT AND CONSUMER CHOICE: AN IN-STORE EXPERIMENT
An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item place...
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| Main Authors: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
The Society for the Experimental Analysis of Behavior
2009
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC2741065/ https://ncbi.nlm.nih.gov/pubmed/20190939 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jaba.2009.42-741 |
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