BRAND PLACEMENT AND CONSUMER CHOICE: AN IN-STORE EXPERIMENT

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item place...

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Detalhes bibliográficos
Main Authors: Sigurdsson, Valdimar, Saevarsson, Hugi, Foxall, Gordon
Formato: Artigo
Idioma:Inglês
Publicado em: The Society for the Experimental Analysis of Behavior 2009
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Reports
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC2741065/
https://ncbi.nlm.nih.gov/pubmed/20190939
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jaba.2009.42-741
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