BRAND PLACEMENT AND CONSUMER CHOICE: AN IN-STORE EXPERIMENT

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item place...

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Bibliographic Details
Main Authors: Sigurdsson, Valdimar, Saevarsson, Hugi, Foxall, Gordon
Format: Artigo
Language:Inglês
Published: The Society for the Experimental Analysis of Behavior 2009
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Reports
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC2741065/
https://ncbi.nlm.nih.gov/pubmed/20190939
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jaba.2009.42-741
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