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Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity
Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product cate...
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| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Society for the Experimental Analysis of Behavior, Inc.
2006
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC1472629/ https://ncbi.nlm.nih.gov/pubmed/16673823 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1901/jeab.2006.51-04 |
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