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Formulating productive marketing communications strategy: a major health system’s experience

BACKGROUND: Healthcare establishments serve as key community resources, bringing into locales a wealth of resources aimed at enhancing and improving health and wellness. Without effective communications, current and prospective patients will remain unaware of available offerings, foiling opportuniti...

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Detalhes bibliográficos
Publicado no:BMC Health Serv Res
Main Authors: Elrod, James K., Fortenberry, John L.
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2018
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC6293486/
https://ncbi.nlm.nih.gov/pubmed/30545343
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12913-018-3676-7
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