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Investigating the perception of Romanian adults on ophthalmology services from an experiential marketing perspective

Nowadays, we live in a world in which we are daily bombed by hundreds of advertisements. Specialists have to discover other channels or embed attractive elements in the advertisements’ messages to cut through the clutter and catch the consumers’ attention. The evolution of the concept of service has...

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Vydáno v:Rom J Ophthalmol
Hlavní autoři: Gheorghe, Consuela-Mădălina, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin
Médium: Artigo
Jazyk:Inglês
Vydáno: Romanian Society of Ophthalmology 2017
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC5710035/
https://ncbi.nlm.nih.gov/pubmed/29450395
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