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Investigating the perception of Romanian adults on ophthalmology services from an experiential marketing perspective

Nowadays, we live in a world in which we are daily bombed by hundreds of advertisements. Specialists have to discover other channels or embed attractive elements in the advertisements’ messages to cut through the clutter and catch the consumers’ attention. The evolution of the concept of service has...

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Detaylı Bibliyografya
Yayımlandı:Rom J Ophthalmol
Asıl Yazarlar: Gheorghe, Consuela-Mădălina, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Romanian Society of Ophthalmology 2017
Konular:
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC5710035/
https://ncbi.nlm.nih.gov/pubmed/29450395
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