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Investigating the perception of Romanian adults on ophthalmology services from an experiential marketing perspective

Nowadays, we live in a world in which we are daily bombed by hundreds of advertisements. Specialists have to discover other channels or embed attractive elements in the advertisements’ messages to cut through the clutter and catch the consumers’ attention. The evolution of the concept of service has...

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Detalles Bibliográficos
Publicado en:Rom J Ophthalmol
Main Authors: Gheorghe, Consuela-Mădălina, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin
Formato: Artigo
Idioma:Inglês
Publicado: Romanian Society of Ophthalmology 2017
Assuntos:
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC5710035/
https://ncbi.nlm.nih.gov/pubmed/29450395
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