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Modeling the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services

Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking...

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שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:Rom J Ophthalmol
Main Authors: Gheorghe, Consuela-Mădălina, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin
פורמט: Artigo
שפה:Inglês
יצא לאור: Romanian Society of Ophthalmology 2017
נושאים:
גישה מקוונת:https://ncbi.nlm.nih.gov/pmc/articles/PMC5710042/
https://ncbi.nlm.nih.gov/pubmed/29450402
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