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Modeling the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services

Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking...

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Publicado en:Rom J Ophthalmol
Autores principales: Gheorghe, Consuela-Mădălina, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin
Formato: Artigo
Lenguaje:Inglês
Publicado: Romanian Society of Ophthalmology 2017
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC5710042/
https://ncbi.nlm.nih.gov/pubmed/29450402
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