Population-based evaluation of the ‘LiveLighter’ healthy weight and lifestyle mass media campaign

The Western Australian (WA) ‘LiveLighter’ (LL) mass media campaign ran during June–August and September–October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual (‘why’ change message), whereas supporting ads demonstrate simple changes to increase activity...

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Tallennettuna:
Bibliografiset tiedot
Julkaisussa:Health Educ Res
Päätekijät: Morley, B., Niven, P., Dixon, H., Swanson, M., Szybiak, M., Shilton, T., Pratt, I. S., Slevin, T., Hill, D., Wakefield, M.
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Oxford University Press 2016
Aiheet:
Original Articles
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC4802349/
https://ncbi.nlm.nih.gov/pubmed/26956039
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyw009
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