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Population-based evaluation of the ‘LiveLighter’ healthy weight and lifestyle mass media campaign

The Western Australian (WA) ‘LiveLighter’ (LL) mass media campaign ran during June–August and September–October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual (‘why’ change message), whereas supporting ads demonstrate simple changes to increase activity...

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Bibliografski detalji
Izdano u:Health Educ Res
Glavni autori: Morley, B., Niven, P., Dixon, H., Swanson, M., Szybiak, M., Shilton, T., Pratt, I. S., Slevin, T., Hill, D., Wakefield, M.
Format: Artigo
Jezik:Inglês
Izdano: Oxford University Press 2016
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4802349/
https://ncbi.nlm.nih.gov/pubmed/26956039
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/her/cyw009
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